Friday, October 31, 2003

Clay Aiken's Invisible video has premiered in the US, and you can view it at the address below. I'm still in the process of downloading, so comments will come later. Enjoy :)

Invisible Music Video

Okay! Time permits, so here're my thoughts on the vid. :D

I like it a lot! After first getting wind of the shoot a couple of weeks ago, I've been greatly anticipating the final product, and can tell you that it will definitely make everyone happy.

The premise, as you can see, is for Clay to set up stage along a busy street, start singing, then attract passers-by to stay and watch. Although, if you ask me, this sort of thing would hardly occur in real life -- he already gets mobbed when he's just driving around!

Anyway, back to the video. I like the mildly grainy quality with all the bright, almost glaring colours. Interesting wardrobe for Clay -- hooded sweatshirt worn over 2 other layers of clothes -- but he looks right at home in them, and is boyishly handsome. :)

Is the video ground-breaking in any way? Nah. But who cares really? ;) I've already viewed Clay's live performances of Invisible during the American Idol concert tour, then on a whole slew of TV shows from Jay Leno to Good Morning America with Diane Sawyer. This version is nothing new, but more importantly, introduces "the new Clay" to the MTV audience, that all-important group of consumers that can make his star rise even higher. The fact of the matter is, Clay is extremely talented, and appeals to a huge number of people. But he also needs to be marketable, which is where image comes in. After a major transformation from bespectacled geek to blonde heartthrob on American Idol, and further honing his on-stage persona during the AI tour, Clay is now officially solo, and can't rely on the other Idols to keep audiences preoccupied.

To our delight, of course, Clay has blossomed beautifully. :) He rarely danced during American Idol, but gradually got cheeky and more confident on-stage during the many AI concerts, where he sang Invisible alone. He's obviously getting a hang of things, with his own cute style in grooving to the music, even a new move -- the Jacket Flash ( the others being the Knee Bends, Shirt Tugs / Yanks ). In the video, he comes across as a full-fledged rock star, thanks to the many shots of adoring fans leaping up and down and clapping along with their idol. There are times when I just can't believe how different he is from the Clay we all saw in the early stages of AI, but I am NOT complaining! :D

I have no idea how long this video will be online for you to download, so I suggest you get it onto your hard disk ASAP!

Will MTV help Clay's career hit the stratosphere? My bet is yes. I certainly hope he will win fans in Asia -- Singapore seems to be the only Clay camp right now -- as well as in Europe. It's about time Clay was shared with the rest of the world. :)

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